Another proposed change that will have an important impact to the sports and active nutrition industry is the Commission’s objective to introduce harmonised, EU-wide maximum permitted levels (MPLs) for vitamins and minerals included in foods and food supplements. As part of this objective, the Commission has tasked the European Food Safety Authority (EFSA) to update its scientific advice on Tolerable Upper Intake Levels (UL) for vitamins A, D, E, B6, folic acid/folate, iron, manganese and β-carotene. Following stakeholder consultations EFSA has already published its opinions on some of these nutrients (D, B6, acid/folate and manganese) and has recently launched public consultations on its draft opinions on vitamin A, β-carotene and iron.

The challenge for the industry is to make sure that the Commission will not set MPLs that are too low, so that businesses can continue to cater for the dietary needs of sportspeople. In this context, by contributing to EFSA’s consultations, based on members’ on-the-ground information, ESSNA is raising awareness of the specificities of sports foods and their role in supporting the nutritional requirements of active consumers.

The European Parliament has recently published (1) a report calling for the development of a comprehensive and ambitious EU Protein Strategy. The report calls on the Commission to put forward a series of policy actions, with many of them being highly relevant to sports foods businesses using alternative proteins.

For instance, the Parliament has asked the Commission to introduce incentives for the production and use of sustainable proteins, providing financial support to the industry via relevant funding programmes, such as Horizon Europe.

The Parliament has also asked the Commission to improve the current administrative guidance on novel food applications by introducing a scientific and technical guidance document to provide clarifications on the authorisation process.

With the Commission now preparing a review of its protein policy, there are high expectations for the benefits that such political support and drive could bring to the plant-based and alternative proteins sectors.

Another much debated proposal within the set of EU sustainability measures announced over the past five years that is highly relevant for the sports and active nutrition industry is the much-awaited Packaging and Packaging Waste Regulation (PPWR). The EU institutions are currently negotiating the final text of this legislation, which is expected to be agreed upon in the next few months, bringing a whole new set of requirements and standards for the industry.

The proposal suggests stricter targets for the reduction, reuse and recycling of packaging and associated waste. It also sets out rules on the composition and design of packaging to mandate packaging minimisation, as well as new composition and labelling rules to aid recyclability.

The Parliament’s position (2) on the PPWR weakens some original positions from the Commission on reuse and recycle ambitions by providing certain exemptions. The Council’s position (3) on the other hand offers more flexibility to governments and more closely resembles the scope of the Commission’s original proposal (4).

Companies operating in the sports and active nutrition sector would be required to abide by the changes introduced by the PPWR. For instance, businesses may have to substitute their existing packaging for more sustainable and authorised materials under the new regulation.

While the new rules have the potential to greatly improve the sustainability of packaging, stakeholders have expressed concerns that the proposed reduction, reuse and recycling measures may compromise food hygiene and security and generate costly economic burdens on businesses and consumer.

For instance, ESSNA has identified several risks associated with the new provisions on the return of plastic bottles and beverage containers for reuse and has stressed the need for the development of cost-effective take-back infrastructure and technology to avoid higher prices for consumers. ESSNA has also stressed that the new rules mandating the reduction of transport packaging will not compromise food safety standards and the integrity of sports foods products.

Another focus of the proposal that concerns the sports and active nutrition sector is the use of used packaging materials, also called secondary raw materials, and novel materials for new packaging. While many sports and active nutrition businesses, including ESSNA members, are currently looking into alternatives to plastic packaging, such as biobased, biodegradable, and compostable plastics, the industry continues to encounter difficulties in gaining access to affordable, high-quality secondary raw materials due to their limited availability and high costs.

The forthcoming legislation could also create potential recycling challenges with regards to complex packaging materials. Many sports and active nutrition products are often packaged in hard-to-recycle materials, such as triple laminate films. In this context, the Commission needs to promote more investments in research and development of new recycling technologies that can recover secondary raw materials from hard-to-recycle packaging materials.

In light of the above developments and in the context of the European Elections, ESSNA will soon be launching its Manifesto, as part of its effort to continue ensuring that the interests of the industry are taken into account in relevant regulatory changes and helping decision makers gain a better understanding of the specificities of sports foods and their role in supporting healthy and active lifestyles.