1.

2.

3.

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5.

How have consumer awareness & demands related to healthy lifestyle changed in the last 12 months? 

Where do you see the greatest scientific achievement in nutritional sciences in the last 12 months? 

Are there specific health benefit areas in which significant more clinical studies are being done than in others, comparing the last 3 years?

What are the key influencers driving consumer purchasing decision for supplements or health foods? Is substantiation of claims important?

How do consumer today judge their health status?

Please put the following parameter in order 1 highest priority 7 lowest priority:

• Physical Symptoms, like pain, fatigue, constipation, weight gain
• Fitness Levels: endurance, strength, flexibility, 
• Health Tracking Devices and heart rate, sleep patterns, steps taken
• Diet and Nutrition: intake of fruits, vegetables, whole grains, proteins.
• Mental and Emotional Well-being: stress levels, emotional balance, happiness
• Quality of sleep: Sleep quality and duration
• Medical Check-ups: blood pressure checks, cholesterol screenings, blood sugar tests

6.

Delivery formats can support consumer compliance and underline the technology driven approach of the brand. 

a.

b.

c.

Do you see a consumer trend in preferences for certain delivery formats?

Are delivery format preference a regional, cultural aspect like taste?

Do you see a trend to carry out ingredient clinical trials using a selected delivery format as study product formulation or are most clinical studies still done in capsules?

7.

Consumer health concerns can vary widely across different regions and demographics globally. However, several common health concerns tend to be prevalent across various countries and populations due to globalization, lifestyle changes, environmental factors, and access to information. 

a.

b.

Which are the key global consumer health concerns? 

Do you see regional differences?

8.

There is a significant increase in the availability of apps and digital platforms focused on healthy lifestyle, particularly to support personalized approaches to mental wellbeing, metabolic support, weight management and physical fitness.

a.

b.

c.

d.

Do you see lifestyle apps as competition for supplement brands?

Do you think that these apps help to educate consumers, being more targeted when searching for supplements?

Did you consider setting up a lifestyle app to promote your supplement or your ingredient?

Did you set up a lifestyle app to promote your supplement/ ingredient and can you explore about your experience and business impact?

9.

AI (Artificial Intelligence) algorithms are today offered for various aspects of clinical trials to proof efficacy of your health ingredient or supplement.

a.

b.

c.

d.

Are consumers looking for substantiation of claims through AI driven clinical trials? 

Did you consider working with an CRO specialist in AI to investigate your health ingredient or supplement?

If you applied already AI methods during the discovers/ development of your health ingredient, please share your experience and recommendation with us.

Do you think that in 2030 AI will be a manifest tool for clinical trials?

10.

A healthy lifestyle may also involve a commitment to sustainable practices for both personal and planetary health. This could include supporting ethical and environmentally conscious products. 

a.

b.

c.

d.

e.

Do you agree that sustainability has become a growing concern also in the nutraceutical industry?

Are consumer looking proactively for brands which have ethical and environmental principles?

Are you looking for ethically sourced raw materials, ingredients?

Did you implement measures to establish resource-efficient processes?

Are you developing socially useful products and how do you define it?

11.

What are the major geographical differences related to healthy lifestyle trends? 

a.

b.

c.

d.

e.

What are the latest trends related to claims and product forms in China?

In the U.S.

In Mexico

How are claims and dosage forms differentiated in Europe? How does your company ensure compliance with health and safety regulations in Europe?

Do you have a country where you would like to speak about trends for products?

12.

Focus clinical studies. Overall, there has been a recognized push for more gender-inclusive, geographical, and target group focused clinical research. The same trend can be seen in clinical trials for supplements or functional foods. 

a.

b.

c.

d.

Please select an area you are active in and let us know which is your hot topic ingredients for 2024 for this area, based on substantiated claim, parameters, biomarkers being studied and/ or clinical study being done. Please name ingredients by scientific name and composition and not by brand name.

Please select your geographical area:
Western (EU, USA)
Asia (China, Japan, Asia Pacific)
Americas (Middle and Latin America)

Kids development/ early life nutrition/infant in Western countries and AP

Adult nutrition and prevention of developing disease

Elderly nutrition and how to support quality of life during aging

Sports nutrition, within different life decades and activity levels