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The First to deliver Curcumin
as a metabolite:
FOCUS ON AMP KINASE
Fire up your natural energy booster
Introduction
Curcumin, the key bioactive compound extracted from turmeric, has been cherished for centuries in traditional Ayurvedic medicine due to its therapeutic benefits, especially in managing conditions like rheumatism, asthma, liver imbalances, and allergic responses. Today, it has secured its place in the nutraceutical world as a popular agent supporting systemic health, notably for its roles in modulating inflammation, supporting joint and organ health, and enhancing immunity and stress resilience.
However, translating the ancient wisdom surrounding curcumin into modern supplement formats has been hindered by its physicochemical limitations. Curcumin’s limited gastrointestinal absorption, and pronounced yellow coloration have consistently challenged formulators aiming for bio-efficacy.
To address these challenges, Sabinsa introduced a significant advancement in curcumin delivery through the development of Curcumin C3 Reduct®. This product is distinguished by the presence of tetrahydrocurcuminoids (THCs), which are active metabolites of curcuminoids. Unlike standard curcumin, these metabolites are readily absorbed and biologically active, ensuring efficient systemic uptake and faster onset of physiological effects.
Tetrahydrocurcuminoids demonstrate enhanced chemical stability across a broader pH spectrum compared to native curcumin and its analogs, such as demethoxycurcumin and bisdemethoxycurcumin. This stability ensures prolonged antioxidant and anti-inflammatory activity, allowing product developers to offer reliable, clinically supported formulations. Curcumin C3 Reduct®, often described as a 'cascading antioxidant,' is produced via hydrogenation of turmeric-derived curcuminoids and standardized to a minimum of 95% THCs.
One of the critical differentiators of Curcumin C3 Reduct® lies in its formulation-friendly properties. Unlike conventional curcumin extracts, which can impart a strong color and flavor, this advanced ingredient is devoid of color and taste. This makes it exceptionally well-suited for inclusion in multi-format nutraceuticals without altering the sensory profile of the end product.
In application, C3 Reduct® serves a wide spectrum of health areas. In the context of sports and active lifestyle products, its anti-inflammatory effects are particularly advantageous. Physical training often triggers inflammation and tissue stress, and C3 Reduct® can support post-exercise recovery by modulating these inflammatory responses.
The ingredient has also demonstrated a capacity to support metabolic function. It activates AMP-activated protein kinase (AMPK), a central enzyme that regulates cellular energy status. By promoting AMPK activity, C3 Reduct® encourages the metabolic conversion of excess glucose and lipids into energy, supporting weight management and energy efficiency.
Moreover, the utility of Curcumin C3 Reduct® extends to inflammatory conditions like pulmonary and liver fibrosis. In such cases, chronic inflammation plays a pivotal role in disease progression. C3 Reduct® offers a promising adjunct or alternative to conventional therapies, providing natural anti-inflammatory support.
The ingredient is also aligned with the growing trend toward proactive aging solutions. Consumers are increasingly focused on long-term cognitive health, and the anti-neuroinflammatory and anti-amyloid properties of THCs point to their potential in maintaining brain function and preventing age-related decline.
From a regulatory standpoint, Curcumin C3 Reduct® stands out as the first curcumin metabolite-based product to achieve Novel Food approval from the European Food Safety Authority (EFSA). This recognition underscores its safety, quality, and readiness for formulation across European markets.
Sabinsa’s innovation with C3 Reduct® highlights the evolving landscape of curcumin supplementation, moving beyond traditional extracts toward scientifically validated metabolites that deliver more consistent and potent biological effects. With its broad spectrum of applications, enhanced bioavailability, neutral sensory attributes, and regulatory compliance, Curcumin C3 Reduct® sets a new benchmark in the development of next-generation nutraceutical solutions targeting inflammation, metabolic health, and healthy aging.
Dr. Umar Jan, MBA
President European Operations
umar.jan@sabinsa.com

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References and notes
References and notes
- Muhammed Majeed, Kalyanam Nagabhushanam, L N Misra, Narayanan K Narayanan, Lakshmi Mundkur, Anju Majeed. Ashwagandha: The Antiaging and Neuroprotective Adaptogen. NutriScience Publishers, LLC; 2021.
- Majeed M, Nagabhushanam K, Mundkur L. 2023. A standardized Ashwagandha root extract alleviates stress, anxiety, and improves quality of life in healthy adults by modulating stress hormones: Results from a randomized, double-blind, placebo-controlled study. Medicine (Baltimore). 102(41): e35521. doi: 10.1097/MD.0000000000035521. https://journals.lww.com/md-journal/fulltext/2023/10130/a_standardized_ashwagandha_root_extract_alleviates.42.aspx
- Majeed M, Nagabhushanam K, Murali A, Vishwanathan DT, Mamidala RV, Mundkur L. 2024. A Standardized Withania somnifera (Linn.) Root Extract with Piperine Alleviates the Symptoms of Anxiety and Depression by Increasing Serotonin Levels: A Double-Blind, Randomized, Placebo-Controlled Study. J Integr Complement Med. 30(5): 459-468. doi: 10.1089/jicm.2023.0279. https://www.liebertpub.com/doi/10.1089/jicm.2023.0279
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