Pre-show
The leading global event
for food ingredients
F&B industry tastemakers from around the world can start planning their participation in Fi Europe 2024, which returns to Messe Frankfurt from 19-21 November 2024.
About the Author
Maria Pavlidou
Maria Pavlidou is a marketing leader with more than 14 years of experience in marketing & communications in both multinational and local companies, always in the area of health and nutrition, in B2C and B2B space. Maria started her career in B2C marketing roles at Danone and Novartis, before joining DSM where she worked for almost 8 years in different marketing roles, leading the marketing communication strategy for EMEA. Prior to joining Sirio, Maria worked as a senior strategy consultant at the HMT, a leading marketing and branding consulting agency. Maria´s expertise varies from messaging and communication to branding and positioning.
KEYWORDS
Joints
Supplements
Delivery formats
Gummies
Trends
Joint health
Abstract
What are some of the trends in alternative delivery formats for joint health supplements: Bulky powders have long been the go-to format for consumers, but is there potential and consumer demand for dosage form innovation?
This article will look at the technology behind nutraceutical gummies as an alternative delivery format in joint health, as well as exploring the trending formulations we see based on customer requests. One of the main technical challenges for nutraceutical gummies is for brands to ensure the bioavailability of the ingredients throughout the product’s shelf-life. But of course, for truly a stand-apart product, they also need to taste great with desirable organoleptic properties. We explore the key considerations for brands in manufacturing high quality gummies and the most trendy and popular consumer ingredients.
Amsterdam, The Netherlands, June 2024: Registration has opened for Fi Europe 2024, allowing forward planners to lock this unmissable food & beverage industry event into their schedules. The 2024 edition will offer a host of new features, including an expanded Food Manufacturing Technologies & Solutions Area and the Pet Food Suppliers’ Hub.'
A vast and vibrant show floor is the core of Fi Europe’s value proposition, and the format is constantly evolving in line with market trends. Informa is expanding the Food Manufacturing Technologies & Solutions Area for 2024, dedicating a larger space to solutions that can help food & beverage businesses secure their supply chains and future-proof their operations. This year will also see the introduction of the Pet Food Suppliers’ Hub – a new area showcasing ingredients and technologies that can support the pet food industry in developing nutritious, safe and innovative products. In addition, there will be a number of new country pavilions, providing visibility for products and solutions from markets around the world. Denmark, Thailand and Latin America will be among the countries participating in this capacity for the first time this year.
Fi Europe’s content programme is always a highlight, with expert speakers offering exclusive insights on the challenges, trends and technologies shaping the food & beverage industry. This year, for the first time, entry to the Fi Europe Conference will be free of charge for visitor pass holders, making this knowledge gathering forum accessible to all.
Yannick Verry, Brand Director, Food ingredients Europe & Americas, at Informa Markets, says: “The food & beverage industry never stands still; there are always new narratives unfolding. We strive to evolve the Fi Europe platform to reflect these changes and challenges, whilst constantly looking for ways to enrich the experience and add value for visitors and exhibitors alike. We look forward to seeing how attendees use the different facets and features of this year’s event to support innovation, solve problems and develop profitable connections.”
Registration for Fi Europe 2024 is now open. Click here to register.
Discover more about Fi Europe here.
The science behind nutraceutical gummies
About Food ingredients (Fi)
Fi was launched in Utrecht, The Netherlands, in 1986. Its portfolio of live events, extensive data and digital solutions, as well as high-level conferences is now established throughout the world and provides regional and global platforms for all stakeholders in the food ingredients industry. Over 500,000 people have attended Fi shows over the years, with billions of Euros worth of business created as a result. With more than 35 years of excellence, the events, digital solutions and supporting products deliver a proven route to market, with a truly global audience. Since 2018, Fi has been part of the Informa Markets portfolio. For more information, please visit: www.figlobal.com
About Informa Markets
Fi Europe is organised by Informa Markets, a division of Informa plc. Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Its portfolio comprises more than 550 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. Informa Markets provides customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organiser, the company brings a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive, 365 days of the year. For more information, please visit www.informamarkets.com
Cracking the taste code
One of the critical factors that contribute to the popularity of nutraceutical gummies is their taste. Unlike traditional supplement formats, gummies provide a delightful and familiar sensory experience that consumers are more likely to embrace and adhere to in the long term. To win over consumers, gummies need to taste not only acceptable but provide an enjoyable experience.
Developing a flavorful gummy formulation for joint health supplements requires a fusion of science and art. In fact, natural sweetening agents such as fibers, natural flavors, and even textural elements play a pivotal role in crafting an appealing taste profile. Such is the importance placed on this aspect of product design that at Sirio, we have three flavorists working full time on flavor gummy profiles and we invest considerable time and effort in honing and perfecting this - recognizing that a pleasant taste is a significant factor in whether consumers are satisfied and continue to take the supplement in the long term.
Trending gummy joint formulations
Below are some of the most recent combinations that we see rising demand for:
- Collagen gummies: Collagen, a protein crucial for joint elasticity and cartilage health, has gained considerable attention in recent years. Gummies enriched with collagen peptides, hyaluronic acid, and other joint-supportive nutrients offer a convenient solution for individuals seeking to maintain joint flexibility and resilience.
- Turmeric and ginger gummies: Turmeric is a well-known ally to relieve muscles and joint pain, and the combination with ginger effectively compounds its anti-inflammatory properties.
- Omega-3 gummies: Omega-3 fatty acids, known for their anti-inflammatory effects, play a vital role in maintaining joint health. Gummies fortified with omega 3 offer a tasty alternative to traditional fish oil supplements, catering to those looking to soothe joint discomfort.
- Multivitamin gummies for comprehensive joint support: Taking this class a step further, many consumers are looking for a comprehensive and holistic approach to joint health. Multivitamin gummies that combine joint-specific nutrients with other essential vitamins and minerals provide a well-rounded solution for individuals seeking overall joint well-being.
Conclusion
Consumer demands are evolving, and the landscape of joint health supplements is undergoing a transformative shift towards innovations that can address a new type of consumer. Nutraceutical gummies have emerged as a frontrunner in this evolution, offering a blend of convenience, taste, and efficacy. But formulating gummies that maintain ingredient bioavailability while satisfying the palate of consumers is not an easy feat. The future of joint health supplementation lies in the seamless integration of science, technology, and consumer preferences. As nutraceutical gummies continue to gain traction, we can anticipate further advancements in formulation techniques, taste customization, and ingredient synergy. Ultimately, the goal remains to provide consumers with the most robust solutions that will help them in their journey towards improved mobility and well-being.
References and notes
References and notes
